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Story of Severa
We wanted to build a solution that would become the most common and
easiest method of managing and planning operations. We got to know the
business models of hundreds of companies and developed the solution
together with them.
The result was a toolbox containing CRM, project management, time & cost
tracking and invoicing - all in a single solution with outstanding
usability. Growth was possible with a clear pricing structure and fast
system setup and startup without weeks of training.
To quote a pioneer in our industry: "We didn't launch a half-ready product
but half of a product". There was a quick market launch of a product for
work time tracking and invoicing. We gradually increased features based on
customer feedback.
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From our customers, we learnt real best practices that we added to the
product. For instance, some customers had an excellent method for sales
reporting while another had tested models and practices for invoicing
reporting. Now all our customers can benefit from these best practices.
The product soon became one of the most widely used PSA systems. In 2004,
we sold approximately one system per month. By the end of 2006, the pace
had grown to one system per day. Our goal is to sell one new system every
hour. We know that all companies need operational planning and management,
and we believe that nearly all companies will buy the tools for the job.
At the moment, only less than one percent are using an IT system that
actually supports their needs.
Ari-Pekka Salovaara, CEO
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COMPANY
